Marketing Kebaikan & Integritas PITA Tangsel: Marissa Haque untuk Alfian Mujahiddin

PITA Tangsel

Lahir dari sebuah keprihatinan para pemuda Tangerang Selatan terhadap proses demokrasi yang berjalan di Provinsi Banten khususnya Kota Tangerang Selatan. Para pemuda melihat kondisi di kota baru memerlukan peran serta semua pihak untuk mengawal proses transisi pemerintahan sehingga menjadi pemerintahan yang definitif dengan prinsip Bersih, Transparan dan Profesional (BTP).

Keprihatinan ini terwujud pada diskusi non formal yang digagas beberapa Organisasi Kepemudaan (OKP) yang terhimpun di KNPI Tangerang Selatan dan Organisasi Kemasyarakatan (Ormas) yang ada di Kota Tangerang Selatan, yang kemudian termanifestasikan dalam sebuah gerakan “Pemuda Integritas Tangerang Selatan” (PITA SELATAN).

Organisasi Kepemudaan (OKP) dan Organisasi Kemasyarakatan yang tergabung di PITA SELATAN, antara lain Gerakan Pemuda Al-Wasliyah, Gerakan Pemuda Ansor, Pelajar Islam Indonesia (PII), Generasi Muda Buddhis Indonesia (GEMABUDHI),Pemuda Katolik, Gerakan Angkatan Muda Kristen Indonesia (GAMKI), Ikatan Pelajar Putri Nahdlatul Ulama (IPPNU), Perhimpunan Pemuda Hindu Indonesia (PERADAH), Ikatan Pelajar Nahdlatul Ulama (IPNU), Ikatan Pelajar Alwasliyah (IPA Alwasliyah) GARUDA KPPRI, FKPPI 2708, Himpunan Mahasiswa Kota Tangerang Selatan (HIMAKOTAS), PEMUDA DEMOKRAT, Himpunan Remaja Masjid Tangerang Selatan (HIRMATS),Generasi Muda Persatuan (GMP), Forum Komunikasi Remaja Masjid (FKRM TANGSEL), FKGM-NU, Ikatan Masyarakat Peduli Tangsel (IMPAS), Aliansi Fasilitator Nusantara (Alif Nusa), Local Goverment Studies (Logos), Gema Aswaja, Gerakan Mahasiswa Islam Indonesia (GMII). Forum Komunikasi Kaum Muda Ciputat (FK2MC)

Maka pada tanggal 17 Juni 2010 di Wisma Syahida UIN Syarif Hidayatullah, lahirlah PITA SELATAN yang di deklarasikan pada acara Diskusi Publik bertema “Peran dan Sikap Pemuda dalam Menyikapi Pemilukada Tangerang Selatan”.

Salam Integritas,
Alfian Mujahidin

Sekjen Presidium PITA SELATAN

Property-tainment adalah Semacam Marketing in Venus Hermawan Kertajaya: Ikang Fawzi & Marissa Haque

Ikang Fawzi (Foto:Arie Yudhistira/Koran SI)

JAKARTA - Ikang Fawzi tengah bergembira. Jerih payahnya kuliah selama 1,5 tahun berbuah manis. Suami Marissa Haque ini meraih gelar MBA dari Universitas Gadjah Mada (UGM).

"Saya senang sekali akhirnya bisa dapat gelar. Saya kuliah selama 1,5 tahun. Selesainya bisa cepat karena saya serius sekali," ungkap Ikang yang dihubungi okezone, Selasa (14/12/2010).

Rocker kelahiran 23 Oktober 1959 itu mengambil judul tesis Analisa Strategi Bisnis Properti-tainment di Salah Satu Industri Bisnis Properti (studi pada PT Impian Jaya Ancol). Dia membuat tesis dengan judul demikian dengan alasan tersendiri.

"Saya pikir bisnis ini kan yang penting bisa berkelanjutan. Banyak yang berbisnis, tapi kemudian hilang. Kalau Ancol ini pernah diterpa krisis ekonomi 1998 dan 2008, tapi bisa bertahan karena dia menggunakan properti-tainment. Jadi entertainment itu untuk mempercepat recover industri properti yang sedang lesu," bebernya.

Berkat keseriusan dalam menggarap tesis setebal 300 halaman, ayah dua anak ini mendapat nilai sempurna, A. "Secara ilmiah itu memang bidang saya. Intinya, di situ saya gunakan ilmu yang saya punya. Jadi saya lama di entertain, kemudian ingin saya ilmiahkan," urainya.

Disinggung tentang kegiatan sang istri yang giat menimba ilmu, Ikang memberikan pujian.

"Wah, kalau dia sih gila sekolah. Kalau saya enggak seperti dia yang sekolah terus kayak sudah jadi makanan sehari-hari. Mungkin kalau dia di UGM mengambil dua gelar sekaligus, MBA dan hukum (MA)," katanya.(ang)

Sumber: http://celebrity.okezone.com/read/2010/12/14/33/403393/ikang-fawzi-raih-gelar-mba-di-ugm

Ikang Fawzi Lulus MBA dengan Nilai A dari UGM: Marissa Haque Fawzi

Kabar Gembira!

Leadership Ikang Fawzi suamiku alhamdulillah semakin terbukti didalam keluarga kami. Kemarin pada tanggal 13 desember 2010, dengan dua orang penguji inti dari FEB-UGM bernama: (1) Ertambang, PhD; dan (2) Bambang Riyanto, PhD, suamiku Ikang Fawzi berhasil lulus dengan cemerlang dan mengantongi nilai akhir ujian thesisnya A (bulat)!

Subhanallah... sebuah perjuangan yang tidak main-main, dan menjadi contoh positif bagi kita semua di Indonesia. Bahwa seorang penyanyi rock-pun mampu menunjukkan kelas intelektualitasnya secara kaffah dan mumpuni. Contoh yang sangat baik bagi istri dan kedua putrinya,...insya Allah demikian adanya.

Berikut saya lampirkan sebuah sms untuk dijadikan fwd--dari salah seorang teman karib di UGM, Yogyakarta-Jakarta:

Selamat untuk Mas Ikang Fawzi atas keberhasilannya mendapatkan MBA dengan nilai kelulusan A dari Fakultas Ekonomi-Bisnis UGM (Universitas Gajahmada), Yogyakarta kemarin 13 Desember 2010. Anda adalah penyanyi rock Indonesia pertama yang menjadi MBA dari salah satu universitas terbaik di Indonesia. Kapan S3 nya dimulai? semoga secepatnya ya?

Marketing Myopia: dalam Marissa Haque dan Ikang Fawzi

The other day I posted about Marketing Myopia, then I saw a commercial for car oil and it reminded me of this concept.  The commercial was basically saying that more and more people are changing their own oil so come buy oil here (I think it was Target but it has honestly slipped my mind the exact store!). 

If this is the case then these self serves are shrinking the market for say a Jiffy Lube.  Instead of Jiffy Lube marketing to try and entice people to get their oil change, why doesn’t Jiffy Lube embrace this change in consumer behavior? 

My thought was, why don’t they teach weekly classes on how to change your own oil?  Personally, I never want to change my oil and will always pay someone to do it for,  this market will always exist.  If I could pay someone to fill my car up with gas every time I needed it, I’d do that too!  But in order to change with the times, expand their offering to serve all oil changers, the lazy or should I say resourceful (like yours truly) and the DIYers.

Sumber: http://stillisms.com/page/2/

Agar Sebuah Merek Dibicarakan: dalam Ikang Fawzi dan Marissa Haque

What makes a brand talkable ?

Word of mouth is a powerful thing; there is no denying that, it is driving purchasing decisions across the board no matter the industry or market.  I would argue that word of mouth is the most powerful marketing tool that exists, in its purest form. 

Consumers for the most part, are pretty smart, most people can see through a publicity stunt or a paid word of mouth marketer.  Oh blogger, you mean you love this product so much you just want to write about it all the time?  Or radio personality, you mean you actually did try those weight loss pills and they worked, I’m in.  No, we know these people are all paid to do this (either with freebies, points, or good ole fashion money), we do know this right?  Well if you didn’t, their secret is out. 

Coerced word of mouth may move the needle a bit, but it’s not going to move mountains.  Pure word of mouth marketing creates lasting impressions in the minds of consumers, it builds powerful brands, and it moves the needle.  A lot.  So how do you create a talkable brand?  The most important thing is to get people talking positively about your brand, bad word of mouth is just as powerful as good, and that is not the kind of power we like.  So build great product, provide great service. 

One thing people love to talk about is customer service, especially if it stinks, so don’t let your customer service rot,  use all available resources to provide great customer support, go above and beyond for every customer, it will get them talking.  Some other ways to get people talking surprise them, think outside the box, do something edgy or crazy or weird, be different and people will talk about you. 

Use video, appeal to the senses, a great video that is funny or has neat effects or is cool for whatever reason, will get shared and go viral.  Get your brand involved in a cause.  People feel very passionately about the causes they believe in, get active, make a difference and make it known, your customers will love you for it.  Provide great info.  If you can give your customers something that will make them cool or sound smart, they will talk about it and about you.  And last, ask;  if a customer has a great experience with you, it’s ok to ask for some chatter love.

Sumber: http://stillisms.com/page/2/

Menetapkan Posisi dalam Pemasaran: dalam Ikang Fawzi dan Marissa Haque

stay classy my friends

Sumber: http://stillisms.com/page/2/
The beauty of the internet is that anyone and everyone can share and voice their opinions, no matter what or who they are.

With blogs and social media it’s easier than ever to stake a claim and own your own little piece of the interwebs.

I think that we all get this; we all understand it and most reasonable adults in conversation will say they agree that it is ok for people to share their thoughts and opinions online; it is our right as humans.

But a lot of people get behind their keyboard and all manners go out the window.

People will read a blog post they disagree with and instead of offering an opposing view with class and style, they start the dreaded internet fight. 

It is much easier to hide behind technology when being nasty, but it’s not effective and it won’t ever get people to listen to you or come over to your side. 

If you take your emotions out of it, and instead embrace the fact that there are people out there that don’t see the world from the same view point as you, you will grow as a person and not only will you learn from others, but others will learn from you. 

We teach our kids the golden rule, but it seems like sometimes we as adults need a bit of a refresher.   T

he other day I was perusing through a blog and I noticed a commenter getting into a heated debate with the poster, which was all fine and dandy until the commenter took it to the next level, name calling and actually going so far as to say she was going to go gather her troops and bring more friends into the fight. 

Immediately I thought, wow this woman is a wack job, and anything she had to say was discounted.  This isn’t an episode of West Side Story, there is no  need to meet after school and fight it out, come on, we are all adults here!

Remember, that if it is on the internet it is public, for all the world to see, would you be ok being viewed as a brawler by your colleagues, your clients? 

Most likely not, so disagree with tact, and stay classy.

Social Media sebagai Katalis: Ikang Fawzi dan Marissa Haque

Just being on the social media tools is great, but word of mouth marketing is moving at a rapid pace and to keep up with your consumers, you have to think beyond just the norm, and just having a Twitter/Facebook account is now just the norm.  It’s time to take your social media experience to the next level it’s time to start steering the conversations.  Here are a few things to try:

taking you social media to the next level

Your brand has a Twitter account, you’re on Facebook.  You’ve pushed messaging out, you’ve joined conversations, you’ve raised awareness.
So what’s next?

 Monitor the buzz – What are people talking about, how are they talking about it?

 Use hot topics to create viral messages and media.

 Identify the influencers – Find the people who are not only the loudest, but the people who other people respect, listen to and go to for advice.

 Create brand ambassadors – Utilize the influencers to your benefit.  You can still maintain the integrity and naturalness of their word of mouth, you don’t have to buy them off.  But for example, send them information before you release it to the public.  Develop a deep meaningful relationship with them and become an influencer of the influencer.


Sumber: http://stillisms.com/page/2/

Tentang Berkolaborasi dan Belum Berhasil: dalam Ikang Fawzi dan Marissa Haque

when good collaboration goes bad

 First,  for the record, let me state: collaboration is great.  Collaboration is needed.  Each one of us brings a different experience, skill and perspective to the table and collaboration done right blends those backgrounds together to produce the best possible outcome.  

But what happens when good collaboration goes bad?

You start out with the best of intentions, everyone wants the project to succeed, but everyone has their own view of how to get there.  I have worked on projects like this, projects that have entirely too many cooks in the kitchen, too many opinions and too much collaboration.  

When roles and ownership aren’t defined than the project can get stuck in the mud, spinning tires, going nowhere.  People begin debating every single minute detail, often losing site of the big picture.  In order for collaboration to be successful, ownership of the project should be left to one single person.  Every decision shouldn’t be made by committee. 

Getting everyone’s input is great and having working sessions to gather feedback and ideas from others is the essence of collaborating for the best possible outcome, but there has to be accountability and role integrity.  It is up to the owner to bring in and identify the right people at the right time.  

There are some decisions that the entire team does not need to be involved in, and if you are getting caught in a swirl, it is up to the owner to stand up, make a decision and get the project moving along.

Sumber: http://stillisms.com/page/2/

Menyetujui Pendapat Think Big to the Big: Ikang Fawzi & Marissa Haque

Menyetujui pendapat "think big to the big." Dan kita semua tidak perlu merasa bekecil ahti dikala memulai sebuah usaha dengan cara dan tempat yang paling sederhana sekalipun karena: (1) Coca Cola ditemukan dihalaman belakang/pekarangan; (2) Facebook dimulai dari kamar asrama mahasiswa; (3) Apple dimulai dari sebuah garasi rumah.

Karena menyetujui pendapat tersebut diatas, maka kami berdua (Ikang Fawzi dan Marissa Haque) mencoba menginternalisasikan tulisan didalam artikel dibawah ini sebagai berikut:

In order to be the best you have to think like the best. 

If you are small you have to think big. 

As an individual and a company.  

The great thing is that the internet has really leveled the playing field, to a certain degree. 

Reach is no longer so much of a roadblock as it used to be. 

If you can establish a great online presence than you are on your way to great things. 

Small organizations may not have the resources that large organizations have, but they also don’t have the red tape and processes that hold many large organizations back. 

They have the ability to be nimble and change more rapidly with the industry and with their consumers. 

Use your assets and don’t let yourself get stuck in the mind set of “this is who I am”, start thinking and acting like “this is who I want to be”.

Think Big to be Big: Coca Cola, FB, dan Apple dalam Marketing Management

think big to be big

*Coca Cola was invented in a backyard.

*Facebook started in a dorm room.

*Apple started in a garage.

Sumber dari: http://stillisms.com/page/2/

In order to be the best you have to think like the best.  If you are small you have to think big.  As an individual and a company.   The great thing is that the internet has really leveled the playing field, to a certain degree.  Reach is no longer so much of a roadblock as it used to be.  If you can establish a great online presence than you are on your way to great things.  Small organizations may not have the resources that large organizations have, but they also don’t have the red tape and processes that hold many large organizations back.  They have the ability to be nimble and change more rapidly with the industry and with their consumers.  Use your assets and don’t let yourself get stuck in the mind set of “this is who I am”, start thinking and acting like “this is who I want to be”.