Marketing Myopia: dalam Marissa Haque dan Ikang Fawzi

The other day I posted about Marketing Myopia, then I saw a commercial for car oil and it reminded me of this concept.  The commercial was basically saying that more and more people are changing their own oil so come buy oil here (I think it was Target but it has honestly slipped my mind the exact store!). 

If this is the case then these self serves are shrinking the market for say a Jiffy Lube.  Instead of Jiffy Lube marketing to try and entice people to get their oil change, why doesn’t Jiffy Lube embrace this change in consumer behavior? 

My thought was, why don’t they teach weekly classes on how to change your own oil?  Personally, I never want to change my oil and will always pay someone to do it for,  this market will always exist.  If I could pay someone to fill my car up with gas every time I needed it, I’d do that too!  But in order to change with the times, expand their offering to serve all oil changers, the lazy or should I say resourceful (like yours truly) and the DIYers.

Sumber: http://stillisms.com/page/2/

Menetapkan Posisi dalam Pemasaran: dalam Ikang Fawzi dan Marissa Haque

stay classy my friends

Sumber: http://stillisms.com/page/2/
The beauty of the internet is that anyone and everyone can share and voice their opinions, no matter what or who they are.

With blogs and social media it’s easier than ever to stake a claim and own your own little piece of the interwebs.

I think that we all get this; we all understand it and most reasonable adults in conversation will say they agree that it is ok for people to share their thoughts and opinions online; it is our right as humans.

But a lot of people get behind their keyboard and all manners go out the window.

People will read a blog post they disagree with and instead of offering an opposing view with class and style, they start the dreaded internet fight. 

It is much easier to hide behind technology when being nasty, but it’s not effective and it won’t ever get people to listen to you or come over to your side. 

If you take your emotions out of it, and instead embrace the fact that there are people out there that don’t see the world from the same view point as you, you will grow as a person and not only will you learn from others, but others will learn from you. 

We teach our kids the golden rule, but it seems like sometimes we as adults need a bit of a refresher.   T

he other day I was perusing through a blog and I noticed a commenter getting into a heated debate with the poster, which was all fine and dandy until the commenter took it to the next level, name calling and actually going so far as to say she was going to go gather her troops and bring more friends into the fight. 

Immediately I thought, wow this woman is a wack job, and anything she had to say was discounted.  This isn’t an episode of West Side Story, there is no  need to meet after school and fight it out, come on, we are all adults here!

Remember, that if it is on the internet it is public, for all the world to see, would you be ok being viewed as a brawler by your colleagues, your clients? 

Most likely not, so disagree with tact, and stay classy.

Menyetujui Pendapat Think Big to the Big: Ikang Fawzi & Marissa Haque

Menyetujui pendapat "think big to the big." Dan kita semua tidak perlu merasa bekecil ahti dikala memulai sebuah usaha dengan cara dan tempat yang paling sederhana sekalipun karena: (1) Coca Cola ditemukan dihalaman belakang/pekarangan; (2) Facebook dimulai dari kamar asrama mahasiswa; (3) Apple dimulai dari sebuah garasi rumah.

Karena menyetujui pendapat tersebut diatas, maka kami berdua (Ikang Fawzi dan Marissa Haque) mencoba menginternalisasikan tulisan didalam artikel dibawah ini sebagai berikut:

In order to be the best you have to think like the best. 

If you are small you have to think big. 

As an individual and a company.  

The great thing is that the internet has really leveled the playing field, to a certain degree. 

Reach is no longer so much of a roadblock as it used to be. 

If you can establish a great online presence than you are on your way to great things. 

Small organizations may not have the resources that large organizations have, but they also don’t have the red tape and processes that hold many large organizations back. 

They have the ability to be nimble and change more rapidly with the industry and with their consumers. 

Use your assets and don’t let yourself get stuck in the mind set of “this is who I am”, start thinking and acting like “this is who I want to be”.