What makes a brand talkable ?
Word of mouth is a powerful thing; there is no denying that, it is driving purchasing decisions across the board no matter the industry or market. I would argue that word of mouth is the most powerful marketing tool that exists, in its purest form.
Consumers for the most part, are pretty smart, most people can see through a publicity stunt or a paid word of mouth marketer. Oh blogger, you mean you love this product so much you just want to write about it all the time? Or radio personality, you mean you actually did try those weight loss pills and they worked, I’m in. No, we know these people are all paid to do this (either with freebies, points, or good ole fashion money), we do know this right? Well if you didn’t, their secret is out.
Coerced word of mouth may move the needle a bit, but it’s not going to move mountains. Pure word of mouth marketing creates lasting impressions in the minds of consumers, it builds powerful brands, and it moves the needle. A lot. So how do you create a talkable brand? The most important thing is to get people talking positively about your brand, bad word of mouth is just as powerful as good, and that is not the kind of power we like. So build great product, provide great service.
One thing people love to talk about is customer service, especially if it stinks, so don’t let your customer service rot, use all available resources to provide great customer support, go above and beyond for every customer, it will get them talking. Some other ways to get people talking surprise them, think outside the box, do something edgy or crazy or weird, be different and people will talk about you.
Use video, appeal to the senses, a great video that is funny or has neat effects or is cool for whatever reason, will get shared and go viral. Get your brand involved in a cause. People feel very passionately about the causes they believe in, get active, make a difference and make it known, your customers will love you for it. Provide great info. If you can give your customers something that will make them cool or sound smart, they will talk about it and about you. And last, ask; if a customer has a great experience with you, it’s ok to ask for some chatter love.
Sumber: http://stillisms.com/page/2/
