Prof Philip Kotler dan Prof Basu Swastha Peletak Dasar Ilmu Marketing Ikang Fawzi & Marissa Haque

Prof Philip Kotler dan Prof Basu Swastha Peletak Dasar Ilmu Marketing Ikang Fawzi & Marissa Haque
Prof Philip Kotler dan Prof Basu Swastha Peletak Dasar Ilmu Marketing Ikang Fawzi & Marissa Haque

Presiden SBY dan Ikang Fawzi Suami Marissa Haque di Istana Negara

Presiden SBY dan Ikang Fawzi Suami Marissa Haque di Istana Negara
Presiden SBY dan Ikang Fawzi Suami Marissa Haque di Istana Negara

Kamis, 14 Oktober 2010

Tentang Berkolaborasi dan Belum Berhasil: dalam Ikang Fawzi dan Marissa Haque

when good collaboration goes bad


 First,  for the record, let me state: collaboration is great.  Collaboration is needed.  Each one of us brings a different experience, skill and perspective to the table and collaboration done right blends those backgrounds together to produce the best possible outcome.  


But what happens when good collaboration goes bad?

You start out with the best of intentions, everyone wants the project to succeed, but everyone has their own view of how to get there.  I have worked on projects like this, projects that have entirely too many cooks in the kitchen, too many opinions and too much collaboration.  

When roles and ownership aren’t defined than the project can get stuck in the mud, spinning tires, going nowhere.  People begin debating every single minute detail, often losing site of the big picture.  In order for collaboration to be successful, ownership of the project should be left to one single person.  Every decision shouldn’t be made by committee. 

Getting everyone’s input is great and having working sessions to gather feedback and ideas from others is the essence of collaborating for the best possible outcome, but there has to be accountability and role integrity.  It is up to the owner to bring in and identify the right people at the right time.  

There are some decisions that the entire team does not need to be involved in, and if you are getting caught in a swirl, it is up to the owner to stand up, make a decision and get the project moving along.

Sumber: http://stillisms.com/page/2/

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