The other day I posted about Marketing Myopia, then I saw a commercial for car oil and it reminded me of this concept. The commercial was basically saying that more and more people are changing their own oil so come buy oil here (I think it was Target but it has honestly slipped my mind the exact store!). If this is the case then these self serves are shrinking the market for say a Jiffy Lube. Instead of Jiffy Lube marketing to try and entice people to get their oil change, why doesn’t Jiffy Lube embrace this change in consumer behavior?
My thought was, why don’t they teach weekly classes on how to change your own oil? Personally, I never want to change my oil and will always pay someone to do it for, this market will always exist. If I could pay someone to fill my car up with gas every time I needed it, I’d do that too! But in order to change with the times, expand their offering to serve all oil changers, the lazy or should I say resourceful (like yours truly) and the DIYers.
Sumber: http://stillisms.com/page/2/
