Social Media sebagai Katalis: Ikang Fawzi dan Marissa Haque

Just being on the social media tools is great, but word of mouth marketing is moving at a rapid pace and to keep up with your consumers, you have to think beyond just the norm, and just having a Twitter/Facebook account is now just the norm.  It’s time to take your social media experience to the next level it’s time to start steering the conversations.  Here are a few things to try:

taking you social media to the next level

Your brand has a Twitter account, you’re on Facebook.  You’ve pushed messaging out, you’ve joined conversations, you’ve raised awareness.
So what’s next?

 Monitor the buzz – What are people talking about, how are they talking about it?

 Use hot topics to create viral messages and media.

 Identify the influencers – Find the people who are not only the loudest, but the people who other people respect, listen to and go to for advice.

 Create brand ambassadors – Utilize the influencers to your benefit.  You can still maintain the integrity and naturalness of their word of mouth, you don’t have to buy them off.  But for example, send them information before you release it to the public.  Develop a deep meaningful relationship with them and become an influencer of the influencer.


Sumber: http://stillisms.com/page/2/